The Innovation Minute is dedicated to writing about innovative products, services and business models. Innovation creates new industries, and often disrupts existing ones.
Reading (and writing) about innovation leads to brainstorming about new ideas – innovation begets more innovation. Hence this site’s particular focus on everyday innovation – from the simple products or services that make you think “why didn’t I do that”, to the business models that companies use to attract customers, sell their products, and ultimately (usually) generate profits.
You are more likely to read about a new pizza box here than about nanotechnology, more likely to read about a faster hotel checkout than about your DNA sequencing. It’s not that those areas aren’t full of innovation too, it’s just that we probably won’t benefit as much from learning about those if we can’t relate to them on a personal level.
Many innovations result in disrupting existing businesses or industries; whenever we can write about those we will. If you are even moderately interested in disruptive innovation then The Innovator’s Dilemma by Clayton Christensen – and his successive books – are must-reads.
The point of this site is to provoke thoughts about the future – your future. What will your industry look like in 20 years? What products or services will you be using? Think about this:
What will the telecom industry look like in a future where wireless internet is everywhere and everyone has a handheld device with a microphone and speaker? Will the entire world use Skype?
What will the advertising industry look like in a future where you can instantly see, for any product you are considering buying, which of your friends also bought that product and how they rated it? Will advertising even be necessary?
How many more products will the iPhone displace? It is already my music player, radio, phone, PDA, gaming system, level, blogging tool, map, yellow pages, calculator, camera, watch, recorder, and 100 other things. What happens when the quality of speech recognition software reaches the point where we really don’t need keyboards anymore?
What will the airline industry look like in 10 years? As the quality gets better and costs get lower to build smaller air taxis, will we get to a point where everyone flies private for the same price as a Delta ticket today? Will the incumbent airlines survive?
Learning about today’s innovations and thinking about tomorrow’s is not only fun but also productive: the more you know, the better you can guide your existing company to the future, or make a better decision about what company to go to work for next.